1. IU (Lee Ji-eun)
IU continues to dominate the Korean entertainment scene, securing the top spot in the Forbes Korea Power Celebrity 40 list for 2025. Her dual success as a singer and actress underscores her versatility and widespread appeal.
2. Son Heung-min
As the captain of the South Korean national football team and a key player in the Premier League, Son remains a national icon and ranks second on the Forbes list.
3. Aespa
This girl group has solidified its position in the K-pop industry, ranking third on Forbes’ list. Their innovative concepts and global fanbase contribute to their continued success.
4. Park Hyung-sik
Known for his roles in popular dramas, Park Hyung-sik topped the Brand Reputation Rankings for Korean actors in March 2025, reflecting his significant influence and popularity
5. Song Hye-kyo
A veteran actress, Song Hye-kyo remains a prominent figure in the industry, ranking fourth among the highest-paid Korean actors in 2025
